I was talking to Shane about the t-shirts for a long time, but i'm not sure how much of my input you guys got directly so let me summarize:
First of all, the shirts:
Would I be interested in this kind of gear: Yes yes dear god yes to the athletic t-shirts. There are virtually no performance t-shirts with a nice fit beyond the outlier ultrafine merino shirts, which are prohibitively expensive at $100 a pop:
Ultrafine merino is the GOAT in this case. It looks like a normal fabric, wicks sweat incredible well, dries fast, maintains its shape through weeks of wear, and almost never needs to be washed. I wore two Triple Aught Design huntsman henleys (merino) last winter in NY and I washed them both one or two times. We had winter until April. The fabric is serious business, but it's also really expensive.
Tencel is probably your best material while staying within a reasonable price range, SnarkyNomad who is my go-to for techwear information bemoans the lack of tencel t-shirts in this article on the pro's and con's of merino wool:
He seems to have a sizable following, instant marketing opportunity right there. Unfortunately I haven't had a chance to test Tencel myself because no one makes anything I want to wear out of it.
With a poly blend you risk making the shirt overtly look like it's not a normal shirt, for these to be great they should be wearable out on a Saturday night to the bar with my friends and for a three day hike up a mountain. You seem to be pretty aware of this though.
Specifics beyond material:
Personally I say no to the raglan sleeve as the only option. I think you guys should literally release your vneck/crewneck/henley in a performance material with a few minor tweaks to optimize the seams for movement (if that's even necessary). Your t-shirt is the best fitting t-shirt on the market, bar none, why change that? I can't wear Raglan every day day, but if these were released as a conventional v-neck/crewneck, I would wear them daily. I'll honestly be seriously bummed if you end up releasing these and the fit is altered to the point where I no longer get that super svelte Pistol Lake silhouette I've fallen in love with over the last 3 years and 23+ t-shirts.
No pockets on the t-shirt, it's unnecessary. Performance materials tend to not offer the same rigidity as cotton so I'm not sure how useful it would be. Additionally, it drives up cost on an item that will already be expensive relative to normal t-shirts. Headphone routing eyelets could be really cool if done subtle.
As for colors on the shirts, black, navy, white, and your original red are by far my favorites and what I'd like to see first on the athletic shirt.
Simply put, if you do the t-shirts well, I will be buying 10-20 as soon as they're released. And I'll happily pay to get my hands on a prototype sooner. I've spent the last 6-8 months searching for an aesthetically pleasing, slim fit, performance v or crew neck at a reasonable price. There is a gaping hole in the market.
Now, the athletic shorts:
A lot of my input on adventure shorts is influenced by my love for the outlier new way short. I have three pairs and they're excellent, but there are some short falls: The main problem I have with them is the design of their pockets and carrying shit. When I go anywhere, let alone out in the woods to hike, I bring a knife with me. Most of the techwear shorts on the market have pockets that just don't lend themselves well to clipping a knife on in terms of angle/seam at the pocket. In my eyes, an ideal adventure short is one that looks refined enough to pass as any upscale designer short, technical enough to perform in a huge range of conditions, and rugged/capable enough to work well when I strap on my gun and clip on my knives and head out into the world.
Having a way to retain gear inside pockets for working out is also important, I really like my Jaco Hybrid athletic shorts because they have sleeve style pockets on the outside of the legs so I can keep my phone and wallet their while deadlifting, but there's virtually no way I can see you making that aesthetically pleasing on a general purpose short.
Anyway, excuse my shitty grammar and syntax. I wrote this pretty quickly in bed as soon as I got the email announcing the forum.
Oh and for context: I lift hard 3-4 times a week depending on my program, I train martial arts 2-3 times a week wearing a shirt under my Gi, I live in Arizona, and I attend multi-day combatives seminars that involve fighting with people, running around with heavy shit on, and shooting guns 8 hours a day for 2-3 days.